The popularity of online gaming and perhaps iGaming in particular have seen a rapid, but steady increase in recent years. As popularity increases, so does the requirements to meet the ever-changing demands from players to be engaged and entertained. The customer journey is rapidly evolving, with mobile applications, AI software and augmented reality playing a crucial part in the gaming experience. Besides meeting high requirements from players, iGaming companies need to adhere to local regulations, where the safety of the players is paramount. These challenges need to be met with fast go-to-market strategies and with expert technical know-how. This is easier said than done, and in this blog post I will explore further some of my thoughts about the iGaming industry, what it means to be operating in a regulated market in Sweden and lastly I will present some of the work that we have done at Gateway Digital. The Gaming experience The gaming experience for players have seen a significant transformation in recent years. Thanks to advanced technologies, players are now able to immerse in casino experiences from the comfort of their homes and the connection between players have been enhanced. With the adoption of mobile gaming, virtual reality software, blockchain and cryptocurrencies, the gaming industry is evolving to meet the changing customer needs. Online casinos have started to implement AI and machine learning algorithms into online betting games, and it is radically transforming the face of the industry. This results in higher engagement levels and increase in revenue opportunities. The Swedish Regulations for iGaming There is growing popularity of online and virtual casinos, and online sports-betting is perhaps the biggest industry in the gambling world today. In Sweden, online gambling is regulated by the Gambling Act that took effect on January 1, 2019. This new law oversees all areas of online and land-based gambling and allows operators to apply for online licenses. It operates under a legal framework that creates favourable conditions for competitive iGaming operators. The top priority under this act has been the protection of players, wherein operators have the rights to monitor the gambling behaviours of the players and help them limit their gambling. It also has strict rules and regulations in advertising and marketing of gambling. Marketing without license and cheating at gambling is a criminal offence in Sweden. Hence, the focus of the current iGaming industry is on responsible gaming and the security of the players. With our long experience in the Swedish market, our offerings are fully adapted to the laws and regulations of the local market. The protection and safety of players is essential to long-term sustainable growth, which is why it is a fundamental aspect of all our offerings. Read my previous blog about identifying a trusted iGaming solution provider here Gateway Digital’s iGaming Solutions for the Modern Gambling Industry We at Gateway Digital Sweden are professional game development service providers with extensive experience in serving the current iGaming industry. We serve the highly demanding and niche online gambling markets using the latest technologies such as AI, augmented reality and blockchain. Our professional teams spend less time in front of computers, and more time to interact with games and gamers from around the world. We research their environments; understanding the world they live in and the games they love to play. With over 2 decades of experience, Entertainment and Gaming is an established practice at Gateway Digital. It is at the forefront of online gaming development, serving enterprise customers across the globe. Our customer fraternity includes Suppliers, Producers, Publishers, Operators and Aggregators. Gateways portfolio includes: • Game Genres (from Poker & Roulette to Lottery & Slots) • Platforms: Mobile, Web & Desktop • Play mode: Real money, Play money • Sports Betting and Wagering We thrive on the backbone of our diverse and passionate technology teams on-shore and off-shore, having combined game development experience of 125K+ man hours. Keeping ourselves abreast with the changing dynamics of the industry, we have championed the art and science of online gaming. When you engage with us, you realize the real IT power behind the show. Our focus is on delivering state-of-the-art immersive gaming experiences, enabling our customers to achieve YoY growth, creating a win-win situation for us all. Most of our enterprise engagements in this realm have spanned over 5 years or more. We value sustainable long-term partnerships and believe the more you work together, the better the outcome will be. What makes us stand out?
Game on! If you are looking for a trusted technology partner to help you soar in the iGaming industry, we will be a successful bet for your company. To know more about our offerings and portfolio, get in touch with us at [email protected].
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Volkswagen is taking the first step towards a futuristic dealership experience as the German auto giant has signed a new contract that would underline the contract and monitor relations between Volkswagen and its dealers. The deal would be effective from April 2020 and is sealed by Sales Board Member Jürgen Stackmann and the EDC President. This has come as a part of the future-proofing strategy for Volkswagen dealers. The brand is collaborating with the dealers to redesign the sales model. In an event in Berlin, the association of Volkswagen and the European Dealer Council revealed their further plan of action for Volkswagen’s 5,400 dealers and service partners along with their 54,000 employees in Europe. The borderline objective of the whole envisioning is revolved around creating a seamless experience of the Volkswagen ecosystem that stretches far beyond than just car sales from the showroom and this would be achieved by generating a unique ID for every Volkswagen customer. The company is aiming to add as many as 5 million customers every year to the newer way of mobility and offer them tailor-made services based on their unique IDs. Another focal point of the exercise is to increase online and direct sales. At the same time, five innovative sales formats would also be added such as city showrooms or pop-up stores eventually. This is to make the sales model of the company more effective and efficient. “This is the right step at the right time,” says Jürgen Stackmann, Board Member for Sales of the Volkswagen brand. “We have adopted this approach because our business environment is changing at a breathtaking pace in view of new technologies, changed customer expectations and new market players.” According to Stackmann, Volkswagen is outstandingly well-positioned, with qualified sales and service partners, an established logistics network, a strong product portfolio and extremely loyal customers. He said that the new sales model was the combination of this infrastructure and combined with new technologies, it would provide customers with a futuristic experience. Digitalization and connection would be the underlining aspects of the new sales model for the entire Volkswagen fleet which would further propel the brand’s electric initiative ID. In 2020, the brand aims to keep the customers at the centre stage of its mobility model by empowering them with the personal ID number where they would enjoy seamless individual support that goes beyond vehicle purchasing along with round-the-clock availability. “This way, we will learn more about our customers’ needs and will be able to develop optimum tailor-made offerings for each individual customer through intelligent data management. This is already practiced successfully in other sectors,” the Sales Board Member continued. In the current scenario of mobility, customer experience is bound to be elevated due to emerging factors like tailor-made services. For instance, over-the-air software updates via the mobile phone network would be keeping the vehicles updated and though we have seen such technology from the likes of Tesla, it is yet to be featured into mainstream automotive industry at large. The updated Volkswagen ecosystem would let vehicles update their respective owners about the subsequent maintenance and service schedule. Customers would be able to access to the whole new world of services and products from the Volkswagen We digital ecosystem such as We Park, We Deliver or We Connect. Apart from that, things like shared mobility are also in focus with features like We Share – the planned car-sharing service from the house Volkswagen. “We believe in the new business model as it will strengthen dealers’ entrepreneurial responsibility,” said Dr Matti Pörhö, President of the European Dealer Council (EDC), which represents the interests of Volkswagen dealer councils in Europe. “In the areas of digitalization and E-mobility, the major tasks for the future, dealers will play a key role. To shoulder these challenges, dealers need a firm foundation of profitability.” AutoFacets is a pioneer when it comes to offering world-class services in the Automotive dealership sector. Right from digital kiosks to Car Configurators, we cover it all. Contact us for any query or a future business collaboration in the Dealership and Aftersales industry and the whole automotive ecosystem. |
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