Volkswagen is taking the first step towards a futuristic dealership experience as the German auto giant has signed a new contract that would underline the contract and monitor relations between Volkswagen and its dealers. The deal would be effective from April 2020 and is sealed by Sales Board Member Jürgen Stackmann and the EDC President. This has come as a part of the future-proofing strategy for Volkswagen dealers. The brand is collaborating with the dealers to redesign the sales model. In an event in Berlin, the association of Volkswagen and the European Dealer Council revealed their further plan of action for Volkswagen’s 5,400 dealers and service partners along with their 54,000 employees in Europe. The borderline objective of the whole envisioning is revolved around creating a seamless experience of the Volkswagen ecosystem that stretches far beyond than just car sales from the showroom and this would be achieved by generating a unique ID for every Volkswagen customer. The company is aiming to add as many as 5 million customers every year to the newer way of mobility and offer them tailor-made services based on their unique IDs. Another focal point of the exercise is to increase online and direct sales. At the same time, five innovative sales formats would also be added such as city showrooms or pop-up stores eventually. This is to make the sales model of the company more effective and efficient. “This is the right step at the right time,” says Jürgen Stackmann, Board Member for Sales of the Volkswagen brand. “We have adopted this approach because our business environment is changing at a breathtaking pace in view of new technologies, changed customer expectations and new market players.” According to Stackmann, Volkswagen is outstandingly well-positioned, with qualified sales and service partners, an established logistics network, a strong product portfolio and extremely loyal customers. He said that the new sales model was the combination of this infrastructure and combined with new technologies, it would provide customers with a futuristic experience. Digitalization and connection would be the underlining aspects of the new sales model for the entire Volkswagen fleet which would further propel the brand’s electric initiative ID. In 2020, the brand aims to keep the customers at the centre stage of its mobility model by empowering them with the personal ID number where they would enjoy seamless individual support that goes beyond vehicle purchasing along with round-the-clock availability. “This way, we will learn more about our customers’ needs and will be able to develop optimum tailor-made offerings for each individual customer through intelligent data management. This is already practiced successfully in other sectors,” the Sales Board Member continued. In the current scenario of mobility, customer experience is bound to be elevated due to emerging factors like tailor-made services. For instance, over-the-air software updates via the mobile phone network would be keeping the vehicles updated and though we have seen such technology from the likes of Tesla, it is yet to be featured into mainstream automotive industry at large. The updated Volkswagen ecosystem would let vehicles update their respective owners about the subsequent maintenance and service schedule. Customers would be able to access to the whole new world of services and products from the Volkswagen We digital ecosystem such as We Park, We Deliver or We Connect. Apart from that, things like shared mobility are also in focus with features like We Share – the planned car-sharing service from the house Volkswagen. “We believe in the new business model as it will strengthen dealers’ entrepreneurial responsibility,” said Dr Matti Pörhö, President of the European Dealer Council (EDC), which represents the interests of Volkswagen dealer councils in Europe. “In the areas of digitalization and E-mobility, the major tasks for the future, dealers will play a key role. To shoulder these challenges, dealers need a firm foundation of profitability.” AutoFacets is a pioneer when it comes to offering world-class services in the Automotive dealership sector. Right from digital kiosks to Car Configurators, we cover it all. Contact us for any query or a future business collaboration in the Dealership and Aftersales industry and the whole automotive ecosystem.
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